Over the years, it has become prevalent that you use SEO optimized web content in order to rank higher on the Google SERP. When you optimize content like web pages and blog posts, you’re making your website more accessible to individuals who are looking for your product or service on search engines like Google. A survey suggested that SEO is viewed as more effective than PPC by 70% of marketers. According to the same research, 61% of marketers claim their top inbound marketing objective is enhancing SEO and growing their organic presence.

This article will guide you with 8 most effective strategies to optimize content and make your website more visible to customers.

1.     Optimize Low-Competition Keywords

Low Competition or opportunity keywords are one with a higher search volume and low website competition. These are keywords that have a high organic click-through rate. By using opportunity keywords it gets easier to drive traffic to your website. One effective strategy to optimize content is to look at the search results derived from a particular keyword. It shows how much search volume does a particular keyword produce. You need to pick the opportunity keyword that has more than 1000 search results and less than 1000 competing pages.

By writing a keyword on Ahref, you are shown results of similar words that have high to low search volume and keyword difficulty. For instance, a keyword ‘Salmon Fish’ shows high competition. Whereas, a similar keyword like ‘Salmon Fish Cakes’ has low-competition as it shows less keyword difficulty and high search volume. A content written on this keyword is therefore likely to rank higher than others.

2.     Analyze Content Competition

A content competitor is any website that produces the same content as you. In order to check the viability of your content, an important strategy is to analyze the front page of Google SERP (search engine results page). It will show the type of topic that is already being discussed. This way, you will have an idea of the type of content Google wants to see for a particular keyword.

For example, if you enter ‘Healthy Food’ on Google’s search engine, it will show all the topics covered by that keyword. This way, you will have a better idea of what kind of topic ranks on top.

3.     Create Unique and Memorable Content

One important strategy to optimize content is to make sure it stands out. This means that the content should not revolve around topics that are already being discussed. If you create similar content, your chances of ranking to the top will minimize. Another tactic is to create an updated version of the already posted content. This way, even if you’re talking on the same topic, you will be giving added information of the same. Your audience wants to see content that is unique and memorable. It encourages them to take your desired action hence creating potential leads.

4.     Work on your Backlinks

Backlinks are links that come from another website (inbound) to yours or goes from your website to others (outbound). The content that has higher number of backlinks is likely to rank higher on Google SERP. A good strategy to optimize content is to analyze why people add links to a piece of content in your industry. You can then incorporate those links into your article. For example, if a particular content has backlinks for more factual data then you may also add similar links to your article.

5.     Optimize your Website for On-Page SEO

On-Page SEO refers to optimizing web page with relevant keywords in order to improve website visibility and traffic. It includes proper headlines, images, SEO content and internal links. When optimizing your website, make sure to include proper internal links that are related to the information provided in your content. Internal links also helps with the credibility of information provided. You should also make sure to use the right URL structure. This means that is should be short, specific and relevant to the hierarchy of the information provided on the page.

For example, http://www.example.org/games/video-game-history
This is an example of a good URL structure as it specifies the information provided on the website.

6.     Work on Content Design

A well written content with poor structure and design may not encourage customers to stay longer on your website. A well-organized web design may drive more traffic to your website. It also gives customer a more pleasant experience so they return to your website more often. A good content design includes:

  1. Properly structured text and images so the readers may not get confused.
  2. A good visual representation of statistical data which may include graphs and pie charts.
  3. A compelling blog title to help customers identify what the topic is all about.

7.    Focus on Content Marketing

Content Marketing is the creation and distribution of relevant content to a clearly defined audience. With content marketing, you will be able to get your brand’s message out there.

A good strategy to optimize content is to disseminate it via emails and social media. Once you have written a good piece, you may spread the word by emailing to potential customers. You can also post on all your social platforms like twitter, linkedin, facebook e.tc for better reach and content visibility. It will also help drive more traffic to your website.

Another strategy is to look for broken links on relevant websites. If you find a broken link, you may pitch your content to be used as a replacement. This will increase website visibility while also making their material appear more authentic.

8.     Build a Community

You may have posted a well written content but if it does not encourage good engagement, it may not perform well. A good performing content is one that is being talked about. People take interest in what you have to say. This builds content credibility and you may help customers take a desired action. A good community building strategy to optimize content is to encourage comments and reply to each one of them. You may ask a question in your blog for your audience to respond in the comments, or you can start a conversation. These tactics help your audience stay entertained and engaged, resulting in a strong community and increased site traffic.


The fundamentals of SEO are basically self-evident. If you can afford it, though, hiring an SEO expert to optimize your site is genuinely a good idea. Your site can be audited by an SEO consultant or agency to see how it performs against your most critical keywords. They’ll provide you a prioritized list of tasks to complete in order to assist you take your site to the next level.

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