While creating a strong online presence for your brand, it is important to have a great website that has all the elements required for your audience to buy from you. What makes a brand stand out from the crowd is its willingness to provide customers with a comprehensive brand presence so you are able to generate more leads.
A smart and compelling website design works as a safe haven for your customers, where they can easily grab what they need without having trust issues. It also gets easier for a brand to reach at the end of the sales funnel where your target audience becomes your customer.
In this article, we have explained a few ways of creating a professional website that converts.
1. Content & Layout
It is observed that if the content and layout of your website design do not appeal to your target audience, they are unlikely to continue navigating the site (Source). The most effective way to engage your audience is to create visually appealing websites with high-quality information and a consistent layout. It’s critical that the material is well-aligned with just enough information that satisfies a user’s needs. The overall design should be minimalist, with visual graphics and appropriate headlines. This will assist you in drawing more visitors to your website, giving you a better chance of attracting potential consumers.
- Call-To-Action
If your website design is unable to direct users to do your desired action, then you might not be able to optimize it for good conversion. The most crucial part of a good website design is to give visitors a smart and compelling call-to-action, so it instantly grabs their attention and helps you achieve your goal. A good CTA can be at numerous places on the website, and is usually a simple commanding word like ‘Sign-Up’, ‘Buy Now’ or ‘Add to Cart’ so you have the option to make each visitor your potential customer.
3. SEO (Search Engine Optimization)
What should a decent website do if it isn’t found online? When it comes to creating a good website design, your back-end skills are just as crucial as the visual attractiveness. A study shows that if your website receives a lot of traffic but little conversions, you’ll need to improve the web design to increase conversions. A clever SEO strategy can help you appear at the top of your search engine result page and attract maximum buyers. - Home Page
It only takes 15 seconds for users to be impressed by your website. A poor first impression can turn a visitor away for good, resulting in an alarmingly high bounce rate. Therefore, you need to have a website that offers the most relevant content, especially on the homepage. From a compelling call-to-action, to a brief description of your offerings, you need to give your best shot to create the best first impression. The faster you’re able to answer what the users are looking for, the better chances you have at acquiring customers.
5. Site Navigation
Your website should give visitors a user-friendly seamless experience. They should be able to easily comprehend the website so they grab maximum attention and stay longer. With proper navigation options like search bar, simple display of product categories and an effortless checkout process it is easier for visitors to understand your website and so they are better able to make the best use out of it.
6. Mobile Responsive Website
Over the years, it has become more prevalent for users to shop online. Research shows that 60% of people use mobile devices to search for a product or service online. With that massive change, it is important for brands to design mobile responsive websites so a user is easily able to surf through the website from their mobile screens. A mobile friendly website should have fast loading images and forms with easily readable content. This will help capture maximum visitors to your website making it possible for you to boost sales.
Are you able to bring more customers through your Website Design?
With the help of a good website design that covers all these features, you will be able to give users a seamless experience. A website that is better able to answer a user’s query has the most chances of turning visitors into potential customers. It is also possible that you are able to retain customers as they might recall your website amongst others with next purchase.
If you’re looking for creative web design services that solves all your business problems and gives you a flawless experience, then Dexterous is the right place for you. Contact us or check out our portfolio for a noteworthy experience!
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